Industrial Design.

Audi LUX.

A headset for transcranial light therapy.

Date: 2016
Client: Audi Industrial Design & FH Joanneum
Awards: James Dyson Award (National Runner Up for Austria)

 
 
 
 
 
 

Brainstorm.

Our design brief was to create a mobile light that represents the current Audi design language.

I started this project by conducting some online desk research and then summarizing my initial thoughts with a crude brainstorm.

 
Scan 6.jpg
 
 
 

Problem.

On average, up to 90% of our time is spent indoors.

50% of the global population suffers from a Vitamin D insufficiency.

 

Research.

 

 Did you know?

Certain parts of the human brain have photoreceptors (similar to the those in the human eye), that can react to both natural and artificial light to trigger the release of hormones that control our mood.

This statement is based on the dissertation by Heidi Jurvelin from the University of Oulu, in 2018. The diagram below shows the two areas of the human brain most responsive to light source.

 
 
another sideview of head with brain.png
 
 

 Consult an expert.

To validate my research, I met with Dr. Elisabeth Locker, a neurologist at the Hietzing Hospital in Vienna, Austria.

She informed me about how it could be possible the illuminate the brain. She also provided me with a human skull, which I inspected to test at which parts of the skull how much light would enter, and concluded that the temples provide the optimal location for transcranial light therapy.

 
 

Core Idea.

Audi LUX is a headset that illuminates the user‘s brain to release stimulating hormones that treat the symptoms of depressions and insomnia.

This process is also considered transcranial light therapy.

 
concept explanation.jpg
 
 

Ideation.

 

Ideation.

During the ideation I focused on defining the side view, as that would be the most dominant shape of the headset.

I also constructed a moodboard based on a variety of headsets and wearbles.

 
 
lux_ideation.jpg
 
 
 
 

Audi LUX.

The design has a high-quality appearance with aluminium pieces and a dynamically shaped headrest.

This closely mirrors the design language of the Audi Industrial Design Brand.

 

Result.

 
 

Function.

For ideal results, the headset should be used two times a day with each session taking exactly 8 min 20 sec.

(This is a reference for the time is takes for light to travel the distance from the sun to earth)

 
 
deckkraft runter.png
 

Ergonomics.

The headset comes in three sizes to match the dimensions of user‘s within the 5% and 95% margine.

This means the size varies between 12-20cm and 10-17cm in length and width, respectively.

ergonomics.jpg

Charging Case.

The headset can be folded together to reach a more compact form factor.

This can then be stored in the portable case, that simultaneously charges the device with wireless technology.

 
chargingcase.jpg
 
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